Shop Signs

Importance of Shop Signs

• Attracts Customers: No matter how many impressive products you have, people may not know about you unless you have a shop sign to show your existence. Once customers see the sign, they are likely to get interested and pop into the shop to see what you have to offer.
• To Match the Competition: If you are selling products that your competition also has, you need to find innovative ways to stand out. One of the ways is by having shop signs that not only announce your presence but also increase the likelihood of people going into your shop.
• To Become a Landmark: When shop signs are creatively used, they can become a landmark for a building or a particular location. This is important if you are based in expansive space and you want your shop to stand out.

Creating the Perfect Shop Sign

As long as you capture the basics, you should not struggle too hard to come up with a good shop sign. Some of the things you must have in your shop sign are:

• Have Clear Words: The writing and lettering you use must be clear enough for people to read what you are trying to communicate. There is no point in having a sign that nobody can read. Make sure the writing is big enough for people to read from a distance.
• Be Specific: One of the qualities of a good shop sign is for it to be specific and concise. Your sign should be able to convey what you are selling so that the potential buyers do not have to struggle to find out.
• Use Contrasting Colours: A good sign should be visible and readable from afar. This is why you should use contrasting colours such as black against white. If you are not sure how to choose the colours, you should consult with professionals such as us to guide you on how to choose the right design and colours.
• Be Brief: As much as you may get tempted to write a lot of information on your sign, the best practice is to be brief and to the point. People just want to know what you have to offer, and may not have the time to peruse your sign to read all the details about you.
• Get Creative: A good shop sign is one that is creatively done. You can get creative with the wording and the message. Alternatively, you can put creativity into other aspects such as using interesting imagery, background and other catchy details that will attract people. You can use our site to come up with a unique and creative message.

No Need for Capital letters: There is a misconception that every sign should be written in capital letters. On the contrary, shop signs should be inviting. Capital letters have a way of making it look as though you are shouting. Nobody wants to shop at a place where it feels like the owner is yelling at them.